The ‘crawlers’ or ‘spiders’ that a search engine sends to your site are not able to view all the eye-candy and other nitty-gritty graphics on your site but can only obtain the textual information. There are certain things they can see like the Meta tags which we normal users are unable to see.

Meta tags

Generally I use two kinds of meta tags.

• < meta name="keywords" content=" “ >
• < meta NAME="Description" content="” >

In the first one I enter ‘keywords’, which are describing words for my site. They are not exactly adjective’s like in

• An orange car

In this instance orange is the adjective but not exactly a suitable keyword for the page. While car seems more appropriate as it gives a description to the contents of the page, i.e. a page which has information about an orange car.

Now although the keyword ‘car’ is used on the page, you must have gone into details about the bonnet, spoiler, leather seats, power steering, fuel efficiency, alloy wheels, horse power and other things of the car, yes?

The other information you had provided can also be used as keywords but its better if you only use a keyword that has been mentioned on your site otherwise search engines may penalize for using excess keywords.

Using meta tags creatively and efficiently can help a lot in your site occupying a ‘good’ spot in SERPs (Search Engine Results Pages).

Unlike other people I don’t believe in occupying a #1 spot on Google or any other search engine as I know that the change of its algorithm can get my site’s listing down any time. Rather I would like to be considered relevant for a variety of other keywords other than just my ‘core’ keyword.